B40 Trail Series
Trail
Series
A story worth wearing —
from the dirt up.
Born in Northwest Arkansas and built for the riders, shops, and trail towns that make this place different.
Local Trail Drops
Inspired by the places we ride and the dirt that shaped us.
Shop Collabs
Custom headwear for the shops, crews, and riders who keep the scene moving.
Premium Builds
Layered acrylic. Topo detail. Trail-town attitude. Built different from the usual.
The Collection
Pick Your Trail.
Bella Vista, AR
Back 40 Loop
Where NWA riding grew up.
40 miles of pure Ozark singletrack built by six of the country's best trail builders. The trail that put Bella Vista on the map.
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Red, White & Blue Edition
Back 40 Loop
Same dirt. Different story.
The same legendary 40-mile loop, captured in a colorway that runs as deep as the people who built this place.
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Bella Vista, AR
Little Sugar Trail
Earn every descent.
50 miles of punchy, technical singletrack. More climbing per mile than anywhere else in NWA. The all-weather weapon.
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Slaughter Pen, Bentonville AR
Dragon Scales
Not for the faint of heart.
Black diamond. Rock gardens. Fast drops into hard banks. The most technical run at Slaughter Pen -- and worth every second.
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Want hats for your
shop or crew?
We build custom programs for bike shops, teams, and local brands. No generic templates. Everything starts with your story.
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