B40 DEALERSHIP SERIES
Built inside the car business.
A dealership-driven headwear line built for the people on the floor, at the desk, in finance, and in the service bay.
Three distinct lanes
Built for different sides of the store.
Public Lane
Front Line
Clean dealership-focused headwear built for salespeople, managers, and customer-facing teams.
Fixed Ops
Service Bay
Built for advisors, techs, and the people who keep the store moving.
Closer Lane
Back Lot
Insider language. Closer energy. Built for the ones who have earned the right to wear it.
Available Now
Shop the full collection.
$35 per hat. Built by hand in Northwest Arkansas. Ships within 2 weeks.
Built from experience
Built by someone who's actually been inside the store.
15+ years. Sales floor. Finance. Management.
I've worn almost every hat you can wear in a dealership — I know which ones get worn, and which never make it past the desk.
I've desked deals, spot-delivered questionable ones, loaded up trades and paid for it at the auction, chased stips, flipped coins for $500, stayed two hours after close just to watch a deal fall apart in finance — and I've gotten deals hung when no one thought it was possible.
I've also trained and worked alongside some damn good people — some of the best. That's why I believe you should look good, feel good, and be proud of what you wear.
Most dealership gear gets ordered out of necessity — and worn the same way.
That's why when I say I know what actually moves inside a dealership — I know what does and what doesn't.
This was built on purpose.
For you. By one of you.